Pricing

Pricing that grows
with you.

Start free. Pay when the value is proven.
Priced on active users — not seats, not emails sent.

Monthly · Annual 2 months free
Free
$0
forever
For founders just getting started. See what AI-driven outreach looks like on your real users.
  • ✓ Up to 500 active users
  • ✓ Email channel
  • ✓ Approval workflow
  • ✓ Reply intelligence
  • ✓ Basic GDPR controls
  • ✓ 1 team member
  • ✓ Community support
Get started free
Starter
$99
per month · billed monthly
For growing products that need consistent, automated conversion outreach at scale.
  • ✓ Up to 5,000 active users
  • ✓ Email + SMS channels
  • ✓ Approval workflow
  • ✓ Auto-send mode
  • ✓ Reply intelligence
  • ✓ Basic revenue attribution
  • ✓ 3 team members
  • ✓ Email support
Start Starter
Most popular
Growth
$399
per month · billed monthly
For teams serious about conversion. Full attribution, all channels, CRM sync, and compliance.
  • ✓ Up to 50,000 active users
  • ✓ All channels (Email, SMS, In-app, Slack)
  • ✓ Auto-send mode
  • ✓ Full revenue attribution
  • ✓ HubSpot CRM sync
  • ✓ Audit log
  • ✓ Full GDPR controls
  • ✓ 10 team members
  • ✓ Priority support
Start Growth
Scale
Custom
volume pricing
For larger teams with compliance needs, dedicated infrastructure, and SLA requirements.
  • ✓ Unlimited active users
  • ✓ All channels + LinkedIn
  • ✓ HubSpot + Salesforce sync
  • ✓ 99.9% uptime SLA
  • ✓ Custom data residency
  • ✓ Security review
  • ✓ Unlimited team members
  • ✓ Dedicated success manager
Talk to us
Compare Plans

Everything in one place.

Full breakdown of every feature across all plans.

Feature Free Starter Growth Scale
Users & Limits
Active users 500 5,000 50,000 Unlimited
Team members 1 3 10 Unlimited
Channels
Email ✓ ✓ ✓ ✓
SMS — ✓ ✓ ✓
In-app — — ✓ ✓
Slack DM — — ✓ ✓
LinkedIn outreach — — — ✓
AI Capabilities
Per-user world model ✓ ✓ ✓ ✓
Approval workflow ✓ ✓ ✓ ✓
Auto-send mode — ✓ ✓ ✓
Reply intelligence ✓ ✓ ✓ ✓
Self-improving experiments — ✓ ✓ ✓
Attribution & Analytics
Revenue attribution — Basic Full Full
Decision audit log — — ✓ ✓
Integrations
HubSpot CRM sync — — ✓ ✓
Salesforce sync — — — ✓
Segment / Amplitude passthrough ✓ ✓ ✓ ✓
Compliance & Security
GDPR controls Basic Basic Full Full
Custom data residency — — — ✓
Uptime SLA — — — 99.9%
Security review — — — ✓
Support
Support type Community Email Priority Dedicated
Pricing Philosophy

Why we price on users, not seats.

The other way

Every other tool prices on seats (number of people using the tool) or emails sent (volume). This means you pay whether or not it's working.

A team of 3 pays 3x a solo founder, even if both are converting the same number of users.

The Tend way

We price on active users — the number of people Tend is working to convert for you. This means:

  • ✓ A solo founder pays the same as a team of 10
  • ✓ You pay for outcomes, not overhead
  • ✓ The cost scales with the value you're getting

The ROI math on Starter ($99/month)

We think about this constantly. The tool should pay for itself within the first week.

Break-even at $50 ACV
2 users
2 additional conversions/month at $50 MRR each covers the plan.
Break-even at $200 ACV
1 user / 2 mo.
One additional conversion every two months covers the annual cost.
Expected uplift
+25–40%
Average trial-to-paid conversion rate increase in first 30 days.
Time to first outreach
< 1 hour
vs. 2–6 weeks to set up a comparable Customer.io workflow.
FAQ

Common questions.

What counts as an "active user"?
A user Tend has evaluated or sent a message to in the last 30 days. Users who converted to paid and are no longer being tended to don't count against your limit.
What happens if I go over my limit?
We notify you and give you 7 days to upgrade before pausing new outreach. We never drop users mid-thread or cut off an ongoing conversation.
Can I pause users to stay under the limit?
Yes. You can manually pause any user or cohort. Paused users are not counted toward your active user limit.
Do I need an email sending service?
On Starter+, you connect your own sending domain (via SendGrid, Postmark, or custom SMTP). Tend handles deliverability configuration. You own your sender reputation.
Is there a contract?
Monthly, cancel anytime. Annual plans get 2 months free. No lock-in, no cancellation fees.
What does "custom" mean for Scale?
Volume pricing, dedicated infrastructure, custom data residency, SLA, security review, and onboarding support. Talk to us and we'll put together a package that fits your needs.
Can I trial a paid plan before committing?
Yes — the Free plan gives you a genuine taste of the product on real users. When you're ready to scale, upgrading takes 30 seconds. No migration, no re-setup.
How does approval mode work?
Tend drafts every message and surfaces it for your review before sending. You see the draft, the reasoning behind it, and the user it's going to. Approve, edit, skip, or set rules to auto-approve certain types. You can start with 100% review and graduate to sampling or full auto-send as confidence grows.

Start free today.
No campaigns required.

Connect your database in under an hour. See what Tend does on your real users. No credit card required.

Start free — up to 500 users →

No credit card. No setup call. No campaign design. Cancel anytime.